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Let’s Build Belonging Together

Tap into a Vibrant South Asian Audience

Ready to Be Heard Connect with a Growing Community of South Asians Who Crave Belonging and Representation!

Join and partner with me.

Brands and Accounts I've Worked With

Brown Girl Magazine Penguin Publishing Group Mentaya Kulfi Beauty Jane App Heard Inc Brown Girl Magazine Penguin Publishing Group Mentaya Kulfi Beauty Jane App Heard Inc
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Tracy Vadakumchery,

Hi! I’m

I’m “The Bad Indian Therapist”. I’m a licensed Indian American therapist in the US and a self-identified "South Asian Misfit". I help South Asian Americans and “Perfect” Indian Girls™ embrace their "bad" selves in order to defeat perfectionism anxiety, people-pleasing anxiety, shame, and guilt. I’m on a mission to challenge the model minority myth, imposter syndrome, and negative cultural beliefs about individuality.

Over 80% of my audience consists of South Asian Millennial women who want to feel culturally enough as they are, who want to feel valued and seen by society. They resonate with my empowering messages about boundaries, self-esteem, and true authenticity. Let’s build their belonging together!

LMHC, LPCC

MEDIA CONTACT:

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Email: info@thebadindiantherapist.com

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TikTok: @thebadindiantherapist

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Instagram: @thebadindiantherapist

Why Partner with me?

I have an engaged and nurtured high-value and niche audience on Instagram and TikTok that consists of first- and second-gen South Asians who crave culturally affirming content. By positioning myself as a therapist and a cultural advocate, my platform is more than just lifestyle content, it’s trust cultural space. Amplify your message to an estimated 50K+ South Asian community on Instagram, growing steadily through Reels and posts.

My Reach in Numbers

Followers
impressions
accounts reached
Women reached
ages
External Link taps per month

14.8K

Followers

111.6K

Impressions

32k

Accounts Reached

86.4%

Women reached

47.9%

Ages 25-34

98

External Link Taps/month

What Brands Like You will LOVE:

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Authenticity: I’m a licensed therapist dedicated to unique cultural insights into mental health, specifically for Indian American women. . My page is dedicated to helping South Asian women find what actually works for them and their well-being, not just what’s cookie-cutter. My page is also a source of inspiration for therapists who are just starting out in the field of private practice, and crave tips on how to make their workload work for them!  

A woman is speaking in a video screenshot with a logo and text overlay. The logo shows a head with a heart inside, and the text says "Mentaya." A purple text box at the bottom reads, "But Mentaya has been super helpful and trustworthy."

Proven Collaboration History: Brands trust me because of my high-value niche audience of both South Asians and therapists who look to my insights and recs! Check out these partnerships with: 

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Different ways to collaborate:  Not every brand has a big-box budget, which is why I offer a range of collaboration packages and a la carte services, including: 

  • Speaking engagements and workshops

  • A combination of social media reels, carousel posts, and/or story sets 

  • Media appearances and interviews

  • Brand collaborations and sponsored ads 

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Who I collab with: 

  • Mental Health Brands  and resources for therapists 

  • South Asian Brands in food, makeup, and skincare 

  • Media Outlets & Content Creators focused on mental wellness, culture, and identity

  • Conscious Brands in the wellness, beauty, and lifestyle sectors

If you’re a brand that prioritizes diversity and representation, mental well-being, and challenging social norms, let’s connect! 

Let's collab! Questions? Email me at info@thebadindiantherapist.com.